Tony Wilson
Well, I hope that 2007 doesn’t turn into the year when my heroes start all dropping off (just as this other Wilson recently did).
Tony Wilson. Yeah, he was certainly a bit influential in the way I (and many others) view the presentation of music and musical artists. His Factory Records label wrote the playbook on how to develop an eclectic, boutique-style record label and yet maintain an homogenized image that practically sold the label as an artist of its own. The plots, techniques, and excesses are legend … perhaps the most famous being how the elaborate cover art to New Order‘s “Blue Monday” cost so much to manufacture that Factory actually lost money for each copy sold. And it is generally recognized as the biggest selling 12″ in history.
Within a remembrance in Momus’ blog (and highlighted in the Metafilter thread on WIlson’s passing) he states, regarding the “Blue Monday” debacle:
Sure, Blue Monday’s lozenge-cut sleeve cost so much to print that the label actually lost more money the more copies they printed. But even that isn’t bad business. It’s an investment in mystique, and a bold statement that lavish elegance counts more than profit. “Some make money, others make history,” is how Tony put it.
I suppose that’s what Wilson showed me … that the choice exists to go that commercial route and create ‘art’ by committee, thus improving chances towards an accelerated yet temporary monetary success. Or you can live for your art and let it envelope every part of your being, to where the message of the music or writing or whatever comes through in every aspect of what you do. The creative life. Being satisfied with solely making ‘history’, even if it’s exclusive of its own.